Blog

  estimated read time: 2m 11s It’s a new year which means, another year of new technological advancements coming to the marketing industry. From artificial intelligence to automation, there is a lot to be excited about and a lot to potentially to be concerned about.   1. Artificial Intelligence 2023 will definitely go down as a big year for artificial intelligence especially in light of the growth in popularity and success of ChatGPT. Expect to see many agencies and marketing department figuring out a way to implement A.I. According to an article by (The Economist, 2022) a survey by McKinsey, a consultancy, found that in 2022 year 50% of firms across the world had tried to use A.I in some way, up from 20% in 2017. I think one of the first areas of marketing that will be affected or will have to adopt will be content marketing, for example there could be fully optimized content for each stage of the marketing funnel created by A.I. Companies like Samsung have already begun...

estimated read time: 3m 0s  Recently I began reading a book by a famous entrepreneur and motivational speaker Patrick Bet-David, titled Your Next Five moves . And in one of the chapters, he spoke about embracing math and using what he called the Investment Time Return formula or ITR (for short) and I would like to tell you more about this simple and easy formula. Let’s dive in!   What is the Investment Time Return (ITR)? Is it formula that takes three important factors when making important business financial decisions, providing you the opportunity to carefully analyze and think several moves ahead. The best part, it doesn’t require any high-level math knowledge. The three elements as you can probably guess are: Investment, time, and return.   Investment looks at how much it will cost you or save you, Time looks how much time it will take you and save you, and lastly Return provides you the opportunity to calculate the return on the money and time involved in the deci...

estimated read time: 3m 0s  1. Signal First on this list is an App called Signal, Signal is an app that uses state-of-the-art end-to-end encryption (powered by the open source* Signal Protocol). The app was created by Marlinspike who was a former head of the security team at Twitter. The messaging app has been recommended by various security experts such as Edward Snowden and prominent figures in the technology space such as Jack Dorsey, and Elon Musk and the Canadian Government. One the of the standout, features about this messaging application is that there are no ads, no affiliate marketers, and no creepy tracking either. So, you don’t have to worry about your messages being shared with third-parties or being sold. It's also worth mentioning that signal is an independent non-profit organization. They’re not tied to any major tech companies and can never be acquired by one either. Development is supported by grants and donations from generous users of the app. In terms of fe...

  estimated read time: 2m 1s According to a Twitter user by the name of @alex_avoigt , Elon Musk reportedly sent out the following, as an email to his fellow Tesla employees (which was later confirmed by Elon Musk himself to be true). It is an interesting take that I believe may be very effective to apply in school projects or in the workplace. 1) Avoid large meetings Large meetings waste valuable time & energy - They discourage debate - People are more guarded than open - There’s not enough time for everyone to contribute Don’t schedule large meetings unless ... you’re certain they provide value to everyone 2) Leave a meeting if you’re not contributing  If a meeting doesn’t require your: - Input - Value - Decisions Your presence is useless. It’s not rude to leave a meeting. But it’s rude to waste people’s time 3) Forget the chain of command Communicate with colleagues directly. Not through supervisors or managers. Fast communicators make fast decisions. Fast decisions = c...

  estimated read time: 3m 0s  As professional marketers or aspiring marketers, we have a great responsibility on our shoulders. We are answerable for a considerable amount of what people receive on their smartphones, laptops, tablets and on each of the platforms they use on a daily basis. What is a Responsible Marketer? You might be asking yourself right now, what is a Responsible Marketer and why should I even care. A Responsible Marketer is a marketer that self-regulates him or herself and follows best practices which I will be outlining in the following paragraphs. And for why should you care about being a Responsible Marketer, well… being a Responsible Marketer at the end of the day can benefit many stakeholders including and not limited to customers, your client (if you’re a freelancer or agency), your brand (if you’re an entrepreneur), or company / marketing department you work at. What does a Responsible Marketer do?   A responsible marketer, as briefly alluded to ...