Blog

 

As of writing this blog we are months away from the new year, and as such I’ll be providing you, the reader with five of the greatest commercials of 2023 so far and I hope that they will inspire you in your marketing endeavours moving forward. 1. Tubi - Interface Interruption (Super Bowl) The first commercial is by Samsung for their brand-new Galaxy S22 smartphone. This advert features a spider in love with the brand-new smartphone from Samsung (you read that correct) and was made by Dorian and Daniel who are “graduates of the Filmakademie Baden-Württemberg in Stuttgart, Germany”. It is a creative, charming, and a roller-coaster of emotions. Video time 0m 15s   2. Apple – 911   The second commercial is by the world-famous tech company Apple and features recorded 911 calls of 3 Apple customers Jason, Jim, and Amanda who with the help of their Apple Watch were able to get rescued in a matter of minutes. The advert is very simple and features text on the screen followe...

Entrepreneurship and intrapreneurship are two terms that are often used interchangeably, but they have different meanings and implications. In this blog post, I will explore the definitions, characteristics, advantages and disadvantages of both concepts, and how they relate to each other. What is Entreprenuership? Entrepreneurship is the process of creating, launching and running a new business venture. Entrepreneurs are individuals who identify a market opportunity, develop a product or service, gather resources, and take risks to pursue their vision. Entrepreneurs are typically motivated by personal passion, financial rewards, social impact, or a combination of these factors. What is Intrapreneurship? Intrapreneurship is the process of applying entrepreneurial skills and mindset within an existing organization. Intrapreneurs are employees who act as internal innovators, developing new ideas, products or services that benefit the organization and its customers. Intrapreneurs are typic...