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  estimated read time: 4m 30s Marketing is a dynamic and complex field that requires constant learning and adaptation. Whether you are a beginner or an expert, there are some fundamental concepts that you should know and apply to your marketing strategy. 1. SWOT (Situational Analysis) Strength, Weakness, Opportunities and Threats also known as Situational Analysis or Situational Assessment is a very important strategic planning technique that is used to help identify Strength, Weakness, Opportunities and Threats within an organization related to business competition or project planning.   The situational analysis covers internal and external factors that an organization can manage or mitigate to the best of their abilities. SWOT is applicable for any kind and size of business. This technique is especially useful in the field of marketing as it help clarify major internal and external factors affecting marketing activities.   In marketing it can help answer the follow...

  estimated read time: 1m 15s LinkedIn is no longer just a place to search for job opportunities or connect with colleagues. It has evolved into a powerful platform for professionals to showcase their skills and expertise, network with industry leaders, and even grow their business. In this blog, I’ll explore three compelling reasons why you should have a LinkedIn profile, and how it can benefit your professional journey. Whether you're a seasoned professional or just starting out, this information is essential for anyone looking to enhance their online presence and make meaningful connections in their industry. So, let's dive in and explore why having a LinkedIn profile is more important than ever.   1. Personal Branding and Reputation management One of the great benefit of having a LinkedIn profile is it allows you to build your person brand and develop your professional reputation, without having to spend a single dollar on a website to demonstrate your work, skills, k...

  estimated read time: 2m 40s Here is a list of the best smartphones of 2023 thus far. If you’re in the market for an upgrade or simply curious about the latest smartphones on the market this list is for you.   1. Apple - iPhone 14 Pro By far one of the best phones on the Market so far that you can get is the iPhone 14 Pro. With a new redesigned front screen, 45-megapixel main camera, crash detection, satellite technology and more, there is lots to like about the new pro series iPhone.   New Features : Options for 6.7” and 6.1” size pro series iPhone Always-on-display Dynamic Island A new way to interact with iPhone Emergency SOS via satellite, Crash Detection Pro camera system with 48MP Main rear-camera Action mode which smooths out shaky handheld videos 2000 nits peak screen brightness (outdoors) Photonic Engine   Starting price: CAD = $1399.00 USD = $999.00 EURO = 1.319,00 € If you have an iPhone 12 or later, I wouldn’t suggest upgrading at this moment and wa...