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  estimated read time: 3m 0s  As professional marketers or aspiring marketers, we have a great responsibility on our shoulders. We are answerable for a considerable amount of what people receive on their smartphones, laptops, tablets and on each of the platforms they use on a daily basis. What is a Responsible Marketer? You might be asking yourself right now, what is a Responsible Marketer and why should I even care. A Responsible Marketer is a marketer that self-regulates him or herself and follows best practices which I will be outlining in the following paragraphs. And for why should you care about being a Responsible Marketer, well… being a Responsible Marketer at the end of the day can benefit many stakeholders including and not limited to customers, your client (if you’re a freelancer or agency), your brand (if you’re an entrepreneur), or company / marketing department you work at. What does a Responsible Marketer do?   A responsible marketer, as briefly alluded to ...

  estimated read time: 1m 27s  As of writing this blog we are months away from the new year, and as such I’ll be providing you, the reader with five of the greatest commercials of 2022 so far and I hope that they will inspire you in your marketing endeavours moving forward. 1. Samsung – Love hurts – the spider. The first commercial is by Samsung for their brand-new Galaxy S22 smartphone. This advert features a spider in love with the brand-new smartphone from Samsung (you read that correct) and was made by Dorian and Daniel who are “graduates of the Filmakademie Baden-Württemberg in Stuttgart, Germany”. It is a creative, charming, and a roller-coaster of emotions. Video time 1m 18s   2. Apple – 911   The second commercial is by the world-famous tech company Apple and features recorded 911 calls of 3 Apple customers Jason, Jim, and Amanda who with the help of their Apple Watch were able to get rescued in a matter of minutes. The advert is very simple and ...

estimated read time: 2m 45s Trust isn’t given, it is earned… Those words maybe be very familiar to most of you reading this blog. In the age of technology, trust has become even more vital component in doing business. According to a Marketing Week article written in 2021 only “34% of consumers trust the brands they use” and “The vast majority (81%) say trust is a deciding factor when it comes to making a purchase”. So, without a doubt trust is something that should be an important factor for every marketing departments and agencies when they are working on their or their clients marketing campaigns.  So, what can you do as a marketer or an aspiring marketer to build trust in the hearts and minds of consumers. In this blog I’ll provide you 3 tips that you should try to build trust in your marketing.   1. Be Reliable What does it mean to be reliable? According to a document published by Deloitte , “reliability consists of any organization that is being consistent, dependab...